You want a business name that people will remember!
Have you bought a product from Etsy only to have someone ask you, "Where did you buy that?"
They tell you Etsy because they can't remember the name of the shop. This happens frequently and it's too bad it does.
3 Strategies for creating a meaningful business name
1. USE YOUR PRODUCTS FOR IDEAS
I sell silver jewellery which is created from a medium called silver clay. I decided to include the word clay in my business name as I felt it gave the impression of handmade. Yet at times people see the word clay and think I use ceramic clay...until they see my work.
2. THINK OF WHAT INSPIRES YOUR WORK
On a trip a few years back, we came across an art gallery that was selling work from Canadian artists. I was immediately drawn to an acrylic piece that had a bouquet of colourful tulips. I knew I wanted to design botanical jewellery and this piece inspired me to use the word tulips in my business name.
3. INCLUDE YOUR NAME OR INITIAL
If you want to personalize your business name, what better way than to include your name or initial. I decided to include my initial only as I didn't want my business name to be too long.
When I combined these 3 strategies for naming my business, I came up with Clay Tulips by C. People often shorten it to Clay Tulips. I am also called Mrs. Tulips by another small business here in Mississauga.
One last tip.....if you are ever thinking of creating a website, make sure your business name is available.
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Take care and enjoy the Beauty of Nature!