Improving customer Shopping Experiences at Craft markets

My first blog of 2024 is starting off with a behind the scenes look at my  in person markets from 2023. I had the opportunity to work with a group of McMaster University students last fall.

​Their project was to focus on a small business and find ways to improve some aspect of it. We decided to focus on customer experience when shopping at my market booth.

In person markets are where I generate the majority of my sales. I don't get a lot of clicks to my website. (Even though I receive a lot of spam emails from unknown addresses saying they can get me on page one of Google).  I am curious how  did they find me?

My social media engagement has declined overtime. So attending markets are very important for me.

The McMaster students did the following:

1.  Interviewed me
2.  Attended my markets in the fall
3. Made observations and asked questions

They collected their data and they had three recommendations to help improve customer experience. 

Clay Tulips by C Market Set Up - Mississauga Festival of Trees

3 Ways to Increase Customer Experience at In Person Craft Markets

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