Why Customers Walk Away at Craft booths (and What To do Instead)

The Handmade Market 13th Street Winery

Last year I attended the One Of A Kind Spring Market in Toronto with one of my friends.

I have attended this show many times. But on this visit, I decided to observe how artisans interacted with the us. Keep in mind this is the biggest handmade show in Canada! I was surprised to see what I did! Keep reading!

How to Make Customers Feel Welcome (Not Uncomfortable)

You spend a lot of time preparing for an in person market and the last thing you want is to come home feeling disheartened. 

Sometimes without realizing it, we create little moments that make customers feel uncomfortable. 

The good news is there are simple ways to change how people experience your booth.

Let's talk about 3 ways you might be scaring customers away (without knowing it).

1. Scrolling on your phone

This one is super common. Maybe the market is a little slow so you decide to check your phone. But to a customer it looks like you're not interested in engaging with them.

Instead think of yourself as part of the display.  Stay present in the moment and make gentle eye contact with the customer. You can be adjusting your display if that makes it easier for you.

2. ignoring customers completely

I have witnessed this one multiple times where I have walked up to a table and the maker is right across from me. I have looked at the products without even a "Hello" said to me.

When someone doesn't acknowledge them, it can come across as unwelcoming. And just like that...they leave.

​Instead give them a smile, eye contact and say "Hi there!".  Even if your both is busy, try to say "Hi" to as many customers as possible.

3. Being too pushy

When my friend and I were turning a corner at the OOAK show,  suddenly a maker tried to get our attention by showing us what they were selling. You feel pressure that you need to come in even though you hadn't planned to.

Instead allow customers to come to you. Let them browse and take things in on their own time. A warm welcome is always a good place to start and then give them space.

When your booth feels calm and welcoming, customers will generally stay longer. People are there to make connections to what you are selling.

I hope to see you at one of my spring markets this year!

Enjoy the Beauty of Nature!🌷
​Cheryl